Home / Android / Toyota’s first plug-in hybrid RAV4 Prime priced a skosh under $40,000

Toyota’s first plug-in hybrid RAV4 Prime priced a skosh under $40,000


When Toyota unveiled the 2021 Toyota RAV4 Prime in November, the vehicle garnered a lot of attention because it achieved two seemingly conflicting goals. It was Toyota’s most fuel efficient and one of its most powerful vehicles.

Now, it’s getting praise for managing a base price under $40,000. Toyota said Friday that the standard trim of the plug-in vehicle, the RAV4 Prime SE, will start at $39,220,  a price that includes the mandatory $1,120 destination charge.

This plug-in RAV4 will have an all-wheel drive, sport-tuned suspension. When in pure EV mode it has a manufacturer-estimated 42 miles of range — putting it ahead of other plug-in SUVs. Toyota said it has a also has up to a manufacturer-estimated 94 combined miles per gallon equivalent. We’re still waiting on official EPA estimates.

The vehicle has a tuned 2.5-liter, four-cylinder gasoline engine and when combined with the electric motors will deliver 302 horsepower and be able to travel from 0 to 60 miles per hour in a projected 5.8 seconds.

The plug-in RAV4 will be offered in two variants. Toyota equips all of its RAV4 models with its standard active safety systems that includes a pre-collision system with pedestrian detection, full-speed range dynamic radar cruise  control, lane departure alert with steering assist, automatic high beams, lane tracing assist and road sign assist.

The cheaper SE comes standard with some notable features like 18-inch painted and machined alloy wheels, heated front seats, a power liftgate, a 3-kilowatt onboard charger and a 8-inch touchscreen along with Amazon Alexa integration and Android Auto and Apple CarPlay compatibility. Some advanced driver assistance features such as blind spot monitor with rear cross traffic alert also comes standard.

There is a weather and moonroof package for an additional $1,665 upgrade, that adds extras like a heated steering wheel, heated rear outboard seats and rain-sensing windshield wipers with de-icer function.

The pricier XSE trim starts at $42,545 (with the destination price included) and offers more luxury touches such as a two-tone exterior paint scheme pairing a black roof with select colors, 19-inch two-tone alloy wheels, paddle shifters, wireless phone charger and a 9-inch touchscreen. There are several other upgrades, of course, including one for the multimedia system that adds dynamic navigation and a JBL speaker system. The daddy of upgrades on the XSE costs $5,760 and covers weather, audio and premium features including a heads-up display, panoramic moonroof, digital rearview mirror, surround-view cameras and four-door keyless entry.

The vehicle is expected to show up at dealerships this summer.





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I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

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