Home / Tech News / In a startup reprise, Courtne Smith launches NewNew, a social network based on shared content

In a startup reprise, Courtne Smith launches NewNew, a social network based on shared content


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Sprinklr has been busy the last few years acquiring a dozen companies, then rewriting their code base and incorporating them into the company’s customer experience platform. Today, the late-stage startup went back to the fund raising well for the first time in four years, and it was a doozy, raising $200 million on a $2.7 […]n”,”protected”:false,”author”:521068,”featured_media”:2043055,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”carmot_uuid”:”1f9e611d-35c6-3a35-ac67-e19e12a5db0d”,”categories”:[24405894,449557044,576602978,449559685,576602979,20429],”tags”:[1440648,15328,30863143,449556129,4187755],”crunchbase_tag”:[576605349],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/09/GettyImages-1156982697.jpg”,”shortlink”:”https://tcrn.ch/2ZkSLby”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[“slug”:”sprinklr”,”cb_name”:”Sprinklr”,”cb_slug”:”sprinklr-organization”,”cb_link”:”https://crunchbase.com/organization/sprinklr”,”slug”:”ragy-thomas”,”cb_name”:”Ragy Thomas”,”cb_slug”:”ragy-thomas-person”,”cb_link”:”https://crunchbase.com/person/ragy-thomas”],”associatedEvent”:null,”event”:null,”authors”:[983141],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2043051″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2043051″],”version-history”:[“count”:7,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2043051/revisions”],”predecessor-version”:[“id”:2043103,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2043051/revisions/2043103″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/guest-authors/ronjourn”],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2043051&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/521068″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2043055″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2043051″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2043051″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2043051″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2043051″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2043051″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2043051″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2043051″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:983141,”name”:”Ron Miller”,”link”:”https://techcrunch.com/author/ronjourn/”,”description”:””,”slug”:”ronjourn”,”links”:”homepage”:”https://techcrunch.com/author/ron-miller/”,”twitter”:”http://twitter.com/ron_miller”,”linkedin”:”http://www.linkedin.com/in/ronsmiller”,”crunchbase”:”https://www.crunchbase.com/person/ron-miller”,”position”:”Contributor”,”cbDescription”:”

Ron Miller has been writing about the enterprise at TechCrunch since 2014.nn

Previously, he was a long-time Contributing Editor at EContent Magazine. Past regular gigs included CITEworld, DaniWeb, TechTarget, Internet Evolution and FierceContentManagement.nn

Disclosures:nn

Ron is currently corporate blogger for Intronis where he writes once weekly on IT issues. He has contributed to various corporate blogs in the past including Ness, Novell and the IBM Mid-market Blogger Program.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/diuuw7dfbczpdwmcpldm”,”twitter”:”ron_miller”],”author”:[“id”:521068,”name”:”Ron Miller”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/ron-miller/”,”slug”:”ron-miller”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=96&d=identicon&r=g”,”links”:”homepage”:”https://techcrunch.com/author/ron-miller/”,”twitter”:”https://twitter.com/ron_miller”,”linkedin”:”http://www.linkedin.com/in/ronsmiller”,”crunchbase”:”https://www.crunchbase.com/person/ron-miller”,”position”:”Enterprise Reporter”,”cbDescription”:”

Ron Miller has been writing about the enterprise at TechCrunch since 2014.nn

Previously, he was a long-time Contributing Editor at EContent Magazine. Past regular gigs included CITEworld, DaniWeb, TechTarget, Internet Evolution and FierceContentManagement.nn

Disclosures:nn

Ron is currently corporate blogger for Intronis where he writes once weekly on IT issues. 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Since her departure from Drake’s entourage (where she worked as his longtime personal assistant) Courtne Smith has launched a line of hair products; a giveaway game that dropped swag like Yeezy shoes and Kardashian beauty products called Suprize; and now, NewNew, a social network based on the videos its users like and share.n

Think of the pitch as TikTok meets Facebook, where users congregate and create networks based on the videos, memes, and images they share.n

When Suprize launched in 2018 with the promise of tickets to a Drake show and an exclusive offer for a jacket from the artist’s Scorpion tour, sites like Complex and Refinery 29 took notice.

n

After a year in operation, so did investors. The company Smith co-founded with Filip Diarra, a graphic designer and developer, attracted the attention of Andreessen Horowitz, Founders Fund, Canaan, Dreamers VC and Shrug Capital.u00a0n

We raised it really to transition Suprize into a social discovery platform based on ranking sharing and connecting over cool things that you connect and that you agree with,” said Smith. “After time running Suprize we saw NewNew taking over as the smarter, more scalable and more mature product to focus on really.”n

Social media businesses have tried to use ranking, list-making and sharing to develop a following with companies like Wishbone and The Tylt using lists and voting to generate traffic and as the hook for the site.n

NewNew, by contrast, intends to create a social graph around shared interest in videos or visual content, in much the same way that Instagram created a new platform for social networking. The difference is that The NewNew won’t focus on content creators, but instead the passive followers who amplify those creators.n

“We saw an opportunity to do something around ranking,” said Smith. “Weu2019re obsessed with short form media and who itu2019s shared with. The creation of your own social media content. Thatu2019s difficultu2026 our focus is how itu2019s shared and who itu2019s shared with rather than creating new content.”n

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Image Credit: NewNewn

Smith said that her company will exist in a “symbiotic relationship” with all the other content creation platforms. “There’s not really a place to organize the conversation around all the content that’s being shared. And that’s what the NewNew is trying to do.”n

For Smith, the launch of NewNew is just the latest step in a lifelong journey toward entrepreneurship, the young founder said. “I always wanted to be an entrepreneur,” she said. “My dad was entrepreneurial. Hea had gone through a lot of career changes in his lifetime. He was a football player, and then a real estate entrepreneur and then a teacher.”n

Another entrepreneurial role model was her friend and longtime employer, Drake. The two met when he was just becoming famous as a teenage actor in Toronto on the show Degrassi: The Next Generation.n

Smith told Vogue, “Drake and I have been best friends since we were kids. I always found myself helping him organize his things for work and travel years before he was the u20186 Godu2019 we now all know and love, so it was a pretty natural transition from organized friend to assistant, at the time,” she said. “I consider Drake one of my role models and a great example of being aware of your strengths and working hard to get what you want in life.”n

While Smith has worked in fashion and entertainment, the tech industry always beckoned, she said. “Tech was the thing that was big and impactful and has the way to make the most difference in the world,” she said.u00a0n

Ultimately, the hope is for The NewNew to become a utility in the same way that other big social media platforms have become.n

“Thereu2019s generations that grew up on those platforms. We see ourselves becoming a utility down the road,” Smith said.u00a0n”,”protected”:false,”excerpt”:”rendered”:”

Since her departure from Drake’s entourage (where she worked as his longtime personal assistant) Courtne Smith has launched a line of hair products; a giveaway game that dropped swag like Yeezy shoes and Kardashian beauty products called Suprize; and now, NewNew, a social network based on the videos its users like and share. Think of […]n”,”protected”:false,”author”:59254947,”featured_media”:2043109,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”carmot_uuid”:”55ab0eca-2f05-38fe-99b3-293eb9fbe527″,”categories”:[17396],”tags”:[],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/09/1courtne_HEADSHOT_main132.jpg”,”shortlink”:”https://tcrn.ch/33bKvvF”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[59254947],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2042545″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2042545″],”version-history”:[“count”:2,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2042545/revisions”],”predecessor-version”:[“id”:2043158,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2042545/revisions/2043158″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/59254947″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2042545&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/59254947″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2043109″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2042545″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2042545″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2042545″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2042545″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2042545″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2042545″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2042545″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:59254947,”name”:”Jonathan Shieber”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/jonathan-shieber/”,”slug”:”jonathan-shieber”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=96&d=identicon&r=g”,”links”:”twitter”:”https://twitter.com/jshieber”,”linkedin”:”https://www.linkedin.com/pub/jonathan-shieber/0/baa/b27″,”crunchbase”:”https://www.crunchbase.com/person/jonathan-shieber”,”position”:”Writer”,”cbDescription”:”

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I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

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