Home / Tech News / How Bongo, the ‘Netflix of Bangladesh’, won the local video streaming market with just $10M

How Bongo, the ‘Netflix of Bangladesh’, won the local video streaming market with just $10M


Bangladesh’s largest video streaming service is expanding, profitable and open for buyout talks

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Thousands of miles away from the U.S., where technology giants, cable networks, and studios are locked in an intense multi-billion dollar battle to court users to their video streaming services, a startup in Bangladesh has already won the local video streaming market.

And it did all of this in six years with just $10 million. And it’s also profitable.

Ahad Mohammad started Bongo in 2013. The on-demand video service began life as a channel on YouTube in 2014 before expanding as a standalone app to users a year later.

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Of the 96 million people in Bangladesh who are online today, 75 million of them are subscribed to either Bongo’s YouTube channel or to its app, Mohammed said.

Bongo’s domination in Bangladesh is second to none in the nation. iFlix, which raised $50 million a few months ago to expand its presence in several Asian markets, and India’s Zee5 are among the players that Bongo competes with, though their market share remains tiny in comparison.

TechCrunch caught up with Mohammed to get an insight into the early days of building Bongo and what holds next for the “Netflix of Bangladesh” as it increasingly expands to international markets.



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I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

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