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Baidu and Ford China team up to bring AI and connectivity to the driving experience


China’s Baidu continues to make inroads in the automotive space after it inked an agreement with Ford China that will see the two companies work together to make the driving experience smarter in China.

The two companies have collaborated before, most notably by jointly investing $150 million into LiDAR sensors startup Velodyne, and this China initiative will bring help technologies like connectivity, artificial intelligence and digital marketing into the car.


That will include a new in-vehicle system and services that are based on Baidu’s DuerOS Ai platform, which in turn is part of Baidu’s Apollo platform aka ‘the Android for cars’; it counts Ford as a founding member. Some of the more notable features of Duer in the car include voice recognition, natural language understanding and image recognition.

In addition, the duo will establish “a joint connectivity lab to investigate innovation opportunities across their automotive and mobility businesses in China.” In particular, that will focus on cloud-based services which include AI and potential integrations with Transportation Mobility Cloud (TMC) which is being developed by Ford subsidiary Autonomic.

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I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

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