Home / Gadgets / Amazon wants to put microphones into your rings and glasses

Amazon wants to put microphones into your rings and glasses


Amazon wants to put microphones into your rings and glasses – TechCrunch

At the end of its hardware event today, Amazon announced a new program for testing and selling its own experimental, limited-volume hardware: Day 1 Editions.

The first of these new products is Echo Frames. These are Alexa-enabled glasses, though, unlike Google Glass, there’s no camera and no display, just microphones and a speaker.

The second is the Echo Loop, a rather large Alexa-enabled ring with two built-in microphones and, of course, a tiny speaker. Both of these will be available on an invite-only basis and in limited volumes later this year.

The frames will retail for $179.99 and the Loop will cost $129.99 for the introduction period.

download 2

The glasses, which will sell without any prescription lenses (though you can add those if you want), weigh in at 31 grams. They aren’t especially stylish, though they look pretty acceptable.

The ring is maybe the oddest product Amazon demoed at its event today. It’s pretty large and I can’t quite see people talking into their rings and then listening to what Alexa has to say in response, but I could be wrong. Maybe it’s the next big thing.

“Paired with your phone, this ring lets you access information throughout the day,” Amazon writes. “It’s super easy to connect with Alexa without breaking stride or digging out your phone, for those simple things like turning on the lights or calculating the tip on your lunch bill. Simply press a button, talk softly to Alexa, and then the answer comes discretely through a small speaker built into the ring.”

To be fair, though, these are very much experimental products that are meant to allow Amazon to get feedback from real customers. But that’s what Amazon said about its Alexa-enabled microwave, too, and now it’s the best-selling microwave on the site.

Image from iOS 5 1

ntn”,”protected”:false},”excerpt”:”rendered”:”

Branding is an essential component of every startup. Itu2019s more than publishing a tagline or a mission statement; itu2019s how your company comes alive in the eyes of customers. Some companies make it look easy, but designing and successfully launching a brand can be a daunting endeavor. How do you develop a brand strategy? Whatu2019s […]n”,”protected”:false,”author”:133574253,”featured_media”:1885717,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Hear how to build a brand that gets attention at Disrupt SF https://tcrn.ch/2kPXMaV”,”categories”:[426985170,20429,17396],”tags”:[576700154,8260,576700155,751831,449548475,576700157,576630263],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[576608002],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2kPXMaV”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[“slug”:”character”,”cb_name”:”Character”,”cb_slug”:”character-organization”,”cb_link”:”https://crunchbase.com/organization/character”,”slug”:”bumble”,”cb_name”:”Bumble”,”cb_slug”:”bumble-organization”,”cb_link”:”https://crunchbase.com/organization/bumble”,”slug”:”brooke-hammerling”,”cb_name”:”Brooke Hammerling”,”cb_slug”:”brooke-hammerling-person”,”cb_link”:”https://crunchbase.com/person/brooke-hammerling”,”slug”:”ben-pham”,”cb_name”:”Ben Pham”,”cb_slug”:”ben-pham-person”,”cb_link”:”https://crunchbase.com/person/ben-pham”],”associatedEvent”:”ad”:”display”:true,”title”:”Meet the leaders of Slack, OpenAI, Naspers, and more… – Save $600 on passes now”,”override_link”:”https://techcrunch.com/events/disrupt-sf-2019/tickets?ref=eventarticlebar&unii-trigger-open=MJ9SC8″,”date”:1569974400,”link”:”https://techcrunch.com/events/disrupt-sf-2019/”,”status”:”pre”,”title”:”Disrupt SF 2019″,”termID”:576608002,”event”:1696184,”authors”:[133574253],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1885607″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”version-history”:[“count”:6,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1885607/revisions”],”predecessor-version”:[“id”:1886047,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1885607/revisions/1886047″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574253″],”replies”:[“embeddable”:true,”count”:1,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1885607&order=asc&tc_hierarchical=flat”],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=1885607&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574253″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1885717″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1885607″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1885607″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1885607″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1885607″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1885607″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1885607″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:133574253,”name”:”Yvonne Leow”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/yvonne-leow/”,”slug”:”yvonne-leow”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/7e3b06900647344eb32c9b94c9be4d24?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/7e3b06900647344eb32c9b94c9be4d24?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/7e3b06900647344eb32c9b94c9be4d24?s=96&d=identicon&r=g”,”links”:”crunchbase”:”https://www.crunchbase.com/person/”,”position”:null,”cbDescription”:””,”cbAvatar”:false,”twitter”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574253″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”replies”:[[“id”:673617,”parent”:0,”author”:0,”author_name”:”Rashaverick Overlord”,”author_url”:””,”date”:”2019-09-24T21:24:29″,”content”:”rendered”:”

FOR FREE download TALKMONDO.COM, “The World At The Tip Of Your Tongue(TM)”n

Read online about the leader in global voice ifrom award winning SPEECH MORPHING “Eradicating Illiteracy(TM)” on August 6th, 2019, at cmsvoice.com.n”,”link”:”https://techcrunch.com/2019/09/24/hear-how-to-build-a-brand-that-gets-attention-at-disrupt-sf/#comment-673617″,”type”:”comment”,”author_avatar_urls”:”24″:”https://secure.gravatar.com/avatar/b754eef8128d0724750c038787218fa9?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/b754eef8128d0724750c038787218fa9?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/b754eef8128d0724750c038787218fa9?s=96&d=identicon&r=g”,”techcrunch”:”avatar”:”https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg”,”company”:”(no company found)”,”title”:”(no title found)”,”user”:”UOOL2VXXPCWW63JIKYIHZUPO4Q”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/comments/673617″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/comments”],”up”:[“embeddable”:true,”post_type”:”post”,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1885607″]]],”author”:[“id”:133574253,”name”:”Yvonne Leow”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/yvonne-leow/”,”slug”:”yvonne-leow”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/7e3b06900647344eb32c9b94c9be4d24?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/7e3b06900647344eb32c9b94c9be4d24?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/7e3b06900647344eb32c9b94c9be4d24?s=96&d=identicon&r=g”,”links”:”crunchbase”:”https://www.crunchbase.com/person/”,”position”:null,”cbDescription”:””,”cbAvatar”:false,”twitter”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574253″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:1885717,”date”:”2019-09-24T08:18:00″,”slug”:”disrupt-pham-hammerling-maclin”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/09/24/hear-how-to-build-a-brand-that-gets-attention-at-disrupt-sf/disrupt-pham-hammerling-maclin/”,”title”:”rendered”:”disrupt-pham-hammerling-maclin”,”author”:24273062,”license”:””,”authors”:[24273062],”caption”:”rendered”:”

Advertisements

disrupt pham hammerling maclinn”,”alt_text”:”disrupt pham hammerling maclin”,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:”width”:2400,”height”:1350,”file”:”2019/09/disrupt-pham-hammerling-maclin.jpg”,”sizes”:”thumbnail”:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=150,84″,”width”:150,”height”:84,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=150″,”medium”:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=300,169″,”width”:300,”height”:169,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=300″,”medium_large”:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=768,432″,”width”:768,”height”:432,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=1024″,”large”:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=680,383″,”width”:680,”height”:383,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=680″,”guest-author-32″:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=32&h=32&crop=1″,”guest-author-50″:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=50&h=50&crop=1″,”guest-author-64″:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=64&h=64&crop=1″,”guest-author-96″:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=96&h=96&crop=1″,”guest-author-128″:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=128&h=128&crop=1″,”concierge-thumb”:”file”:”disrupt-pham-hammerling-maclin.jpg?resize=50,28″,”width”:50,”height”:28,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg?w=50″,”full”:”file”:”disrupt-pham-hammerling-maclin.jpg”,”width”:1024,”height”:576,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg”,”image_meta”:”aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[],”filesize”:793464,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/09/disrupt-pham-hammerling-maclin.jpg”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media/1885717″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1885717″],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″]],”wp:term”:[[“id”:426985170,”link”:”https://techcrunch.com/tc-events/”,”name”:”Events”,”slug”:”tc-events”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/426985170″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=426985170″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=426985170″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=426985170″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:20429,”link”:”https://techcrunch.com/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/20429″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=20429″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[“id”:576700154,”link”:”https://techcrunch.com/tag/ben-pham/”,”name”:”ben pham”,”slug”:”ben-pham”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576700154″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576700154″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576700154″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576700154″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576700154″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576700154″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:8260,”link”:”https://techcrunch.com/tag/branding/”,”name”:”branding”,”slug”:”branding”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/8260″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=8260″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=8260″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=8260″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=8260″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=8260″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:576700155,”link”:”https://techcrunch.com/tag/brooke-hammerling/”,”name”:”brooke hammerling”,”slug”:”brooke-hammerling”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576700155″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576700155″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576700155″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576700155″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576700155″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576700155″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:751831,”link”:”https://techcrunch.com/tag/bumble/”,”name”:”bumble”,”slug”:”bumble”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/751831″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=751831″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=751831″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=751831″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=751831″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=751831″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:449548475,”link”:”https://techcrunch.com/tag/character/”,”name”:”character”,”slug”:”character”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449548475″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449548475″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449548475″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449548475″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449548475″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449548475″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:576700157,”link”:”https://techcrunch.com/tag/chelsea-maclin/”,”name”:”chelsea maclin”,”slug”:”chelsea-maclin”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576700157″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576700157″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576700157″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576700157″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576700157″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576700157″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:576630263,”link”:”https://techcrunch.com/tag/disrupt-sf-2019/”,”name”:”Disrupt SF 2019″,”slug”:”disrupt-sf-2019″,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576630263″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576630263″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576630263″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576630263″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576630263″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576630263″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[],[],[“id”:576608002,”link”:”https://techcrunch.com/event-type/disrupt/disrupt-sf-2019/”,”name”:”Disrupt SF 2019″,”slug”:”disrupt-sf-2019″,”taxonomy”:”tc_event”,”rapidData”:”pt”:””,”pct”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/576608002″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event”],”up”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/579419″],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576608002″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576608002″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576608002″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]]]}}],”ec”:[{“id”:1885929,”date”:”2019-09-24T16:47:07″,”date_gmt”:”2019-09-24T23:47:07″,”guid”:”rendered”:”https://techcrunch.com/?p=1885929″,”modified”:”2019-09-24T21:35:48″,”modified_gmt”:”2019-09-25T04:35:48″,”slug”:”ceo-ouster-looming-layoffs-and-devaluation-turn-wework-into-cautionary-tale”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2019/09/24/ceo-ouster-looming-layoffs-and-devaluation-turn-wework-into-cautionary-tale/”,”title”:”rendered”:”CEO ouster, looming layoffs and devaluation turn WeWork into cautionary tale”,”content”:{“rendered”:”

Major layoffs are all but inevitable at high-flying real estate startup WeWork after Adam Neumann succumbed to pressure today to step down as CEO and take the role instead of non-executive chairman of the company he cofounded nine years ago.n

Two well-placed sources tell us that the scope is likely to be massive, and includes some of of its newest business divisions, which these same sources anticipate will be jettisoned to get the company’s focus back on its core business. One of these sources speculates that over time, up to half of WeWork’s 15,000 employees — 9,000 of whom have been brought on in the last two years — could be laid off to shore up the unprofitable company’s expenses. The sentiment echoes a new piece in The Information that reports a “group of executives from WeWorku2019s parent company and bankers” have discussed laying off as many as 5,000 employeesu2014a third of its workforce.n

Neumann won’t have as much say in the matter, either. As part of his departure from the role, he has agreed to further reduce the power of his supervoting shares from an original 20 votes for every one vote that a regular investor in WeWork would receive to just three, reports Bloomberg. His wife, Rebekah, a cofounder who is thought by insiders to have played a heavy role in the company’s original — and highly atypical — IPO prospectus, is also leaving the business.n

It’s rather breathtaking, the speed with which the couple was just elbowed aside. Still, some others involved in the company look poised to get a far worse deal. The Japanese conglomerate SoftBank currently stands to lose billions of dollars on its investment in the company — if it doesn’t wind up writing down nearly the entire investment.u00a0 Even an aggressive ratchet clause won’t do much to protect SoftBank if WeWork’s shares eventually sink on the public market.n

It would seem an extreme correction to a culture that had become, well, anything but restrained. It’s also far from clear that it would have the intended effect of attracting public shareholders to the company, whose wheels began to come off when SoftBank first plugged $4.4 billion into WeWork roughly two years ago, according to our sources. (Roughly $6 billion more would follow.) As says one of these individuals, who has known Neumann for many years, “Adam already had a healthy ego. What the f_ck do you think is going to happen when he’s given billions of dollars?”n



Source link

Advertisements

About admin

I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

Check Also

Bosch’s new ‘ear’ for the Space Station’s Astrobee robot will let it ‘hear’ potential mechanical issues

Bosch is set to launch a new AI-based sensor system to the International Space Station ...

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisements