Home / Mobile / Uber bets on developing world growth with low-data Uber Lite

Uber bets on developing world growth with low-data Uber Lite


“The next hundreds of millions of riders for us are going to come from outside of the United States”, Uber’s head of rider experience Peter Deng tells me. The transportation giant already sees 75 million riders per month and 15 million rides per day. But to grow in the developing world, it had to rethink its app to work on the oldest phones and slowest networks. So Deng’s team traveled the globe asking people what they needed from Uber, but also what they didn’t.

The result is Uber Lite.

It’s launching today in India before rolling out to more countries, though there’s still a waitlist form instead of a download link. The Android app takes up just 5 megabytes. “You delete three selfies, you have room for Uber” Deng laughs. 300-millisecond response time means its quick to hail a ride, even for the 4 percent of users in India on sluggish 2G networks. And by streamlining the design and only showing maps by request, it won’t burn much data for users on a budget.

Uber needs to score growth in developing markets after retreating while cutting deals with local winner like Didi in China, Grab in Southeast Asia, and a forthcoming arrangement with Yandex in Russia. India’s Ola rideshare service already has a ‘Lite” app that’s just 1 megabyte and a 45% share of the taxi market, compared to Uber’s 35%. Uber has reported has talked with Ola about a possible merger in India, sources have told TechCrunch and others. With the country making up 10% of Uber’s rides, it’s a market it can’t forfeit.

To reach its full potential, Uber has to start out-competing homegrown competitors. Success with Uber Lite could give it leverage with Ola and path to gaining more of it around the world.