Home / Auto / The brands that will give you the biggest discount off a new car REVEALED

The brands that will give you the biggest discount off a new car REVEALED

Best new car deal discountsOH

Motorists can on average secure a discount og

New research has revealed that on average car buyers a saving of around 8.3 per cent when purchasing a vehicle between the months of March and May this year.

The What Car? Target Price report used mystery shopper analysis across 7,500 new cars on sale in Britain and found driver can make a saving of around £2,581 on the manufacturer list price.

There were only 218 models on sale that were offered with absolutely no discount.

While drivers can still pocket a saving, discounts have actually flat-lined across the market despite new car sales falling by 6.8 per cent in 2018, with 1,079,049 sold so far.

Dealerships are struggling due to the recent 30.6 per cent decline in diesel sales in 2018.

To try and entice motorists to buy diesel the cars are being offered with the equivalent of an extra £888 (8.8 per cent compared with 7.9 per cent) off the list price compared with their petrol equivalents.

Discounts on plug-in hybrid and electric vehicles were also down by an average of 2.1 per cent over the quarter, due to the 36.1 increase in sales year-on-year.

The car manufacturer offering the best discounts was DS with an average discount of 13.06 per cent on models such as the DS 3 and DS 5, followed by Seat with 12.98 per cent savings on its popular Ibiza, Arona and Ateca models.

Volume sellers Ford and Volkswagen also appear in the most lucrative offers list with 10.39 per cent and 11.54 per cent, respectively, on popular models such as the Fiesta, Focus, and Golf.

The single biggest discount on offer is 25.44 per cent off a Seat Toledo. That’s the equivalent of paying £12,434 against a list price of £16,675. The top 10 discounts also include everything from the Seat Mii city car to the BMW 7 Series luxury saloon.

At the opposite end of the table, Porsche (0 per cent) and Dacia (0.96 per cent) offer little manoeuvre when it comes to getting money off the list price.

Steve Huntingford, Editor of What Car?, said: “It’s an interesting marketplace for anyone looking to buy a new car at the moment.

“As demand for diesels continues to wane, deals on electric cars have actually started to shrink since March.

“However, even though overall discounts have flat-lined, our Target Price data shows some manufacturers are still fighting hard for your money with big discounts.

“The discount slowdown could be a sign that dealers are holding off on offering their best deals until new models are introduced later this year to meet tough new emissions standards.

“Buyers should continue to check our regularly updated Target Price guide to see when is best to sign on the dotted line.”

Buyers can secure these discounts using What Car? New Car Buying service, which features the best deals based on the car they want and their geographical location, saving them time, money and the hassle of haggling.


Citroen’s sister company DS offered the best average discounts between March and May

Top 10 manufacturer discounts (March to May 2018)

1. DS -13.06 per cent

2. Seat – 12.98 per cent

3. Volkswagen – 11.54 per cent

4. Renault – 11.42 per cent

5. Peugeot – 11.04 per cent

6. Ford – 10.39 per cent

7. Volvo – 9.83 per cent

8. Skoda – 9.50 per cent

9. Citroën – 9.47 per cent

10. Smart – 9.36 per cent

Dacia DusterDACIA

Dacia offered very little discount, probably due to the fact that the vehicles are already cheap

Bottom 10 manufacturer discounts

1. Porsche – 0.00 per cent

2. Dacia – 0.96 per cent

3. Ssangyong – 2.08 per cent

4. MG – 79 per cent

5. Land Rover – 3.91 per cent

6. Subaru – 4.26 per cent

7. Infiniti – 4.35 per cent

8. Jeep – 4.76 per cent

9. Lexus – 5.05 per cent

10. Mazda – 5.22 per cent

Top 10 model discounts (May 2018)

1. Seat Toledo 1.0 TSI 110 SE

OTR Price: £16,675

Target Price: £12,434

Discount: 25.44 per cent

2. Fiat Punto 1.2 Pop+ 5dr

OTR Price: £11,900

Target Price: £8,900

Discount: 25.21 per cent

3. Volvo S60T4 [190] SE Nav [Leather]

OTR Price: £28,500

Target Price: £22,085

Discount: 22.51 per cent

4. BMW 7 Series 750i

OTR Price: £79,175

Target Price: £61,358

Discount: 22.50 per cent

5. Volkswagen Passat 1.4 TSI S 4dr

OTR Price: £22,030

Target Price: £17,129

Discount: 22.25 per cent

6. Mercedes-Benz SL 400 AMG Line 9G-Tronic

OTR Price: £76,985

Target Price: £59,904

Discount: 22.19 per cent

7. Seat Mii 1.0 Design Mii 5dr

OTR Price: £10,560

Target Price: £8,408

Discount: 20.38 per cent

8. Volvo V60 D3 [150] SE Nav [Leather]

OTR Price: £31,210

Target Price: £24,870

Discount: 20.31 per cent

9. Ford Focus 1.0 Ecoboost Titanium Navigation 5dr

OTR Price: £21,540

Target Price: £17,305

Discount: 19.66 per cent

10. Volkswagen Golf SV 1.5 TSI 150 GT EVO DSG

OTR Price: £27,575

Target Price: £22,425

Discount: 18.68 per cent

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I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

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