HTC isn’t gone just yet. Granted, it’s closer than it’s ever been before, with a headcount of fewer than 5,000 employees worldwide — that’s down from 19,000 in 2013. But in spite of those “market competition, product mix, pricing, and recognized inventory write-downs,” the company’s still trucking on.
And while its claim to being “the leading innovator in smart phone devices,” is up for debate, the Taiwanese manufacturer has never shied away from a compelling gimmick. Announced earlier this year, the Exodus definitely fits the bill. The “world’s first major blockchain phone” is still shrouded in mystery, though the company did reveal a couple of key details this week at RISE in Hong Kong intended to keep folks interested while it irons out the rest of the product’s hiccups.
Chief among the reveals is an admittedly nebulous release date of Q3 this year. It’s hardly specific, but it does make the phone a little bit more real — unlike the images, which are still limited to the above blueprint picture at press time.
Here’s a quote from the company’s chief crypto officer, a position that really exists.
In the new internet age people are generally more conscious about their data, this a perfect opportunity to empower the user to start owning their digital identity. The Exodus is a great place to start because the phone is the most personal device, and it is also the place where all your data originates from. I’m excited about the opportunity it brings to decentralize the internet and reshape it for the modern user.
Prior to the launch, the company is partnering with the popular blockchain title, CryptoKitties. The game will be available on a small selection of the company’s handsets starting with the U12+. “This is a significant first step in creating a platform and distribution channel for creatives who make unique digital goods,” the company writes in a release tied to the news. “Mobile is the most prevalent device in the history of humankind and for digital assets and dapps to reach their potential, mobile will need to be the main point of distribution. The partnership with Cryptokitties is the beginning of a non fungible, collectible marketplace and crypto gaming app store.”
The company says the partnership marks the beginning of a “platform and distribution channel for creatives who make unique digital goods.” In other words, it’s attempting to reintroduce the concept of scarcity through these decentralized apps. HTC will also be partnering with Bitmark to help accomplish this.
If HTC is looking for the next mainstream play to right the ship, this is emphatically not it. That said, it could be compelling enough to gain some adoption among those heavily invested enough in the crypto space to pick up a handset built around the technology.
HTC promises more information on the device in “the coming months.”