Home / Gadgets / DJI is out-GoProing GoPro with its own action camera

DJI is out-GoProing GoPro with its own action camera


[GoProu2019s 2018 story] u00a0seems to be a more conservative one with the companyu2019s new flagship device the Hero7 Black moving mostly laterally on hardware specs while throwing its focus to software tech like digital video stabilization. The moves seem designed to reduce R&D costs while widening the gap between the low and high-end on the companyu2019s far cleaner new product line.n

While the action camera market has been crowded for several years now, GoProu2019s name continues to be synonymous with the category for many consumers. DJI is far from the first company to go head to head with GoPro in the space, but in 2019, it may well be the best positioned. It has proven itself a master of imaging with drones and gimbals, making the move into action cameras an easy enough lift.n

Still, DJI knows enough to not enter a new category without actually bringing something new to the table. The Osmo Action certainly looks like a GoPro at first glance. Imitation is the sincerest form of flattery and all of that, but after a decade and a half of GoPro Heroes, the entire industry appears to have settled on the boxy design as the ideal form factor, with regards to portability, durability and all of that other fun stuff.n

""n

The most immediate difference is at the dual-screen design. Thereu2019s a standard 2.25-inch rear touchscreen, coupled with a 1.4-inch display on the front. The new feature certainly makes sense for quick setup options and selfies. While itu2019s true that plenty of action cameras offer streaming to mobile devices, the front screen works really well for last-minute adjustments u2014 and to give you a little added confidence that the camera is capturing what you want. n

TechCrunch video producer Gregory Manalo has been playing around with the Osmo Action for a couple of weeks now and so far has a lot of nice things to say about the execution. Like me, he wasnu2019t entirely sold on the front-facing screen initially, but has since come to appreciate the value it adds. n

u201cI found it great for composing the shot on my motorcycle,u201d Gregory reports back. u201cYou can switch back to the other screen while still recording. Switching screens was snappy. The lack of touch on the front screen is a bummer but not a deal breaker.u201dn

The camera utilizes DJIu2019s proprietary Action OS. I played around with it a bit myself in a briefing about a month or so ago at a parkour gym in Brooklyn. There was a bit of a learning curve for my first few minutes, but once youu2019ve got the initial lay of the land, itu2019s quite easy to use on the fly. Gregory concurs, calling it u201cclean and easy to navigate.u201dn

Ditto for SnapShot. The feature is designed to capture quick shots on the go. As anyone whou2019s ever used an action (or frankly any) camera can tell you, things donu2019t always go the way youu2019ve mapped them out in your head. Press the shutter button once and the camera will power up and start recording in less than two seconds. n

Of course, you do lose the time it takes to fire up. Gregory again: u201cWhat would be even cooler is a pre-record option so that it covers that two seconds of lag. But Iu2019m guessing that would either zap the batteries sooner or add more bulk to the camera somehow.u201d I suspect thatu2019s a pretty fair assessment of the camerau2019s limitations on that front. n

Once fired up, the camera is capable of shooting 4K videos at up to 60FPS, along with 12-megapixel photos. The Osmo Action features an option effect to de-warp videos, removing the fisheye effect in the process. And in keeping with the rest of DJIu2019s offerings, there are a number of different in-camera effects for creating compelling videos on the fly, including time-lapse, 8x slow motion and a variety of custom exposure effects that will give you cool shots of things like the stars.n

""n

From a shooting standpoint, however, the biggest standouts are HDR and, naturally, Electronic Image Stabilization — something DJIu2019s perfected over several generations of drones. Strangely, in the current configuration, however, the two features donu2019t appear to work in tandem. n

u201cThe HDR video feature claims three stops of additional dynamic range in the scene with natural transitions between light and dark areas,u201d Gregory says. u201cBased on the footage you can definitely tell a difference. Iu2019d shoot with HDR more often than not, just so I can have the information in the footage when I go to post. But hereu2019s the trade-off: EIS cannot be enabled in HDR video.u201d n

It could be arriving in a firmware update, or maybe itu2019s just more than the hardware is currently capable of handling. Either way, it seems like a prime candidate for some future upgrade. For now, however, most of the nits that can be picked here are on the small side. Thatu2019s fairly remarkable for whatu2019s essentially a first-generation product u2014 albeit one from a well-established company. n

The Osmo Action is available today, priced at $349. That puts the camera at $50 below the Hero7 Blacku2019s $399 retail price. Though GoProu2019s premium action camera has been on sale for some time now. Itu2019s currently priced at $299 on the companyu2019s official site, perhaps in anticipation of the Osmou2019s release. n

Whatever the case, DJIu2019s made it very clear that itu2019s not messing around here. GoProu2019s status as the end all, be all of action cameras probably isnu2019t going away any time soon, but DJI just made an extremely compelling argument for its own spot in the conversation. n”,”protected”:false},”excerpt”:”rendered”:”

For a brief time, DJI and GoPro were partners u2014 or at least uncomfortable allies. Way back in 2014, the companies were joined together with the intention of building a drone designed to capture athletes in motion. It must have seemed like a perfect piece of synergy from two players at the top of their […]n”,”protected”:false,”author”:699688,”featured_media”:1827544,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”DJI is out-GoProing GoPro with its own action camera https://tcrn.ch/2w92ym9 by @bheater”,”categories”:[449557086,17396],”tags”:[18593514,1617390],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/05/GLDN4203.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2w92ym9″,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[“slug”:”dji”,”cb_name”:”DJI”,”cb_slug”:”dji-organization”,”cb_link”:”https://crunchbase.com/organization/dji”],”associatedEvent”:null,”event”:null,”authors”:[699688],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1827494″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”version-history”:[“count”:15,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1827494/revisions”],”predecessor-version”:[“id”:1828288,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1827494/revisions/1828288″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″],”replies”:[“embeddable”:true,”count”:1,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1827494&order=asc&tc_hierarchical=flat”],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=1827494&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1827544″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1827494″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1827494″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1827494″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1827494″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1827494″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1827494″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:699688,”name”:”Brian Heater”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/brian-heater/”,”slug”:”brian-heater”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=96&d=identicon&r=g”,”links”:”twitter”:”https://twitter.com/bheater”,”linkedin”:”http://www.linkedin.com/pub/brian-heater/1/a92/94″,”crunchbase”:”https://www.crunchbase.com/person/brian-heater”,”position”:”Hardware Editor”,”cbDescription”:”

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1461345979/xynitsmpgmmobpekzxkg.jpg”,”twitter”:”bheater”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”replies”:[[“id”:663922,”parent”:0,”author”:0,”author_name”:”Brandon Knepper”,”author_url”:””,”date”:”2019-05-15T11:41:19″,”content”:”rendered”:”

Hey Brian, good article. I think you miswrote. The Hero 7 Black is still $399.99 on GoPro’s official website. The Hero 7 Silver is $299.99.n

Best,n

Brandonn”,”link”:”https://techcrunch.com/2019/05/15/dji-is-out-goproing-gopro-with-its-own-action-camera/#comment-663922″,”type”:”comment”,”author_avatar_urls”:”24″:”https://secure.gravatar.com/avatar/541816917dda8e9e737921b756c4dafe?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/541816917dda8e9e737921b756c4dafe?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/541816917dda8e9e737921b756c4dafe?s=96&d=identicon&r=g”,”techcrunch”:”avatar”:”https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg”,”company”:”(no company found)”,”title”:”(no title found)”,”user”:”JZMNQA4524FI6OQ34BSJKXX6D4″,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/comments/663922″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/comments”],”up”:[“embeddable”:true,”post_type”:”post”,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1827494″]]],”author”:[“id”:699688,”name”:”Brian Heater”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/brian-heater/”,”slug”:”brian-heater”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=96&d=identicon&r=g”,”links”:”twitter”:”https://twitter.com/bheater”,”linkedin”:”http://www.linkedin.com/pub/brian-heater/1/a92/94″,”crunchbase”:”https://www.crunchbase.com/person/brian-heater”,”position”:”Hardware Editor”,”cbDescription”:”

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I'm a 50 year old PLC programmer from Burnley, UK. I severed my time as an electrician in the baking industry and soon got involved with the up and coming technology of PLC's. Initially this was all based in the Uk but as the years went by I have gradually worked my way around the globe. At first it was mainly Mitsubishi with a bit of Modicon thrown in but these days the industry leaders seem to be the Allen Bradley range of PLC and HMI’s.

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