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What real people think about the iPhone XS

The stars are out. Five of them, according to my colleague Jason Cipriani. In reviewing the iPhone XS Max, he describes it as “the future of the iPhone.” What, though, do real people on the street think about this and its smaller sibling, the iPhone XS? I’ve spent the last ...

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Apple's latest iPhone XS ad is a big, old mess

There used to be some sophistication about Apple‘s ads. Somehow, Steve Jobs’s sense of taste permeated the way Cupertino chose to communicate. Since his passing, things have been a touch erratic. There have been truly memorable ads. More, though, have bathed in a bland musicality, with nary a thought to ...

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