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Apple loses the plot with iPhone XR

Color me indifferent. (Screenshot by ZDNet) Happy new trade war. Apple CEO Tim Cook believes that trade tensions incited by the US have contributed to a slowing iPhone market in China. This isn’t, though, the whole story. Last week, it was worth wondering whether Apple was having trouble marketing three ...

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Apple's iPhone XR: Bad marketing or sneakily clever?

A communication problem? (Image: James Martin/CNET) It happened during Christmas dinner. I took out my iPhone XR to check a text — surely someone was finally wishing me a Merry Christmas — and one of my wife’s relatives asked: “What’s that?” “It’s an iPhone XR,” I replied, sinking, as many ...

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